The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required

The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required

      Side Hustle Nation focuses on enhancing your personal profitability. To achieve this, we frequently collaborate with companies that have a similar goal. If you register or make a purchase through one of our partner links, we may earn a commission at no additional cost to you. Learn more. I'm sure you've encountered the saying “the money is in the list.” All experts, myself included, highlight the importance of building your email list, right? It's a platform that you own and manage. However, the key question is whether you're building a list of buyers. Subscribers are beneficial, but they won't help with your grocery shopping on their own.

      Pete Boyle, the founder of growthmodels.co, has a distinct strategy for list-building and business development that discards free lead magnets in favor of low-priced products, starting at just $1, and has achieved remarkable outcomes, including $4,000 in just 10 days. Tune into Episode 664 of the Side Hustle Show to discover:

      - How a $1 product can convert cold leads into paying customers (without advertisements)

      - Why low-ticket offers have better conversion rates than free lead magnets

      - How to combine simple offers into a $250+ funnel that leads to high-ticket sales

      (You can start your own $1 product experiment at growthmodels.co/dollar.)

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      When Pete started this, he didn’t have a large audience of buyers lined up. Desperate for quick revenue, he experimented with a low-ticket product that people would find immediately useful. Over one weekend, he developed four custom GPTs to assist with content marketing. These tools guided users through various tasks like topic selection, crafting headlines, writing briefs for writers, and drafting posts.

      That $1 offer generated $4,000 in 10 days without running ads. Because the offer proved genuinely useful, those who purchased were much more likely to buy additional products.

      What If You Don’t Have an Audience? Pete didn’t have one either… at least not for this particular offer. His email list wasn’t suitable, which led him to actively participate in free content marketing communities. He refers to this approach as “spearfishing.” No pitching, just helpful posts, genuine insights, and a gentle mention of his creation. If someone liked or commented, he would reach out with a friendly direct message. “Hey, how’s it going? I appreciate your engagement with the post.”

      When they purchased the product, he would send them a straightforward thank-you page with links to access the GPTs.

      From $1 to $250: How the Offer Stack Works That $1 product was merely the entry point. Once a purchase was made, Pete employed a straightforward checkout stack to maximize the value of each sale without complicating the process for the buyer.

      

      Bump offer ($47): A checkbox on the checkout page reads, “Interested in learning how to build your own GPTs?” Buyers received tutorial videos along with a reusable prompt template.

      1-click upsell ($97–$197): After obtaining the initial GPTs (and possibly the bump), customers were directed to a follow-up page featuring another offer: a deeper investigation into content optimization and promotion. After all, once someone has the content, what comes next?

      As a result of one $1 offer, Pete could attract customers who might spend $47, $97, or even $250. And since this was all digital and pre-recorded, no additional time was needed for fulfillment.

      Why a $1 Product Outperforms Freebies Free lead magnets often draw in individuals just seeking freebies. They might join your list, download your ebook or checklist, and never engage with another email. This is simply how it works because they’re accumulating “nice-to-haves” rather than seeking real solutions.

      However, when someone pays you—even if it’s just a dollar—the relationship changes. They’ve made a decision and are looking for assistance to resolve a tangible issue.

      Pete articulated it perfectly: “people who pay, pay attention.” Statistically, someone who spends even a dollar is up to 12 times more likely to make another purchase compared to someone who opts in for free content.

      Selling Information Isn’t Enough Anymore Most individuals don’t require more information; they’re overwhelmed by it. What they genuinely seek is something useful. Not a lengthy 70-page ebook they’ll never read, nor a six-part video series they’ll forget to finish. They want something easily applicable to their business that yields results.

      Pete’s GPT tools were practical. Users respond to a few questions, and

The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required The $1 Product Challenge: Make $4,000 in Just 10 Days, No Paid Advertising Required

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