
$500 for Each Client Monthly: Creating a Six-Figure Local SEO Side Business - Side Hustle Nation
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What if you could assist local businesses in attracting more customers while simultaneously establishing a six-figure recurring revenue business from anywhere globally?
Eric Dingler operates a successful digital agency, In Transit Studios, while traveling with his family across more than 20 countries. If he were to start anew today, his primary focus would be on one straightforward service: local SEO.
While traditional SEO struggles against AI and Reddit, local search remains a lucrative opportunity. When someone searches for "barber near me" or "pizza delivery," Google still highlights actual local businesses — not AI-generated responses.
Tune in to Episode 684 of the Side Hustle Show to discover:
- Why 75% of local businesses have yet to claim their Google Business Profile.
- How to sell a $500 “SEO boost” before even knowing how to execute it.
- The journey from providing a one-time service to acquiring clients with $750/month recurring revenue.
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### The Huge Local SEO Opportunity
Did you know that only 20-25% of businesses in the USA have claimed and optimized their Google Business Profile? This means three out of four local businesses nearby are practically invisible when potential customers search for them on Google Maps or Apple Maps, resulting in lost customers daily.
Eric notes: “75% of the local businesses near you haven’t done this yet. They are already aware of Google and SEO.”
These businesses aren’t waiting for you to explain the need for local SEO; they are aware of the issue—they simply lack the knowledge to address it.
### Your Initial Sale: The $500 Local SEO Boost
Eric advises selling first and learning afterward. For his first local SEO client, he charged $1,300 upfront and then used that revenue to fund his training on delivering the service. “You can inform your client, ‘This will take me four, six, or eight weeks.’ They have no way of knowing.”
Here’s Eric’s method for securing your initial clients:
1. **Create a “beta test social media post.”**
Reach out to business owners in your network and inform them you’re testing new software or a new system that enhances local businesses' visibility in searches. You're seeking businesses willing to participate in your experiment. In exchange for their participation, they’ll gain enhanced visibility on Google, and you’ll share all findings with them.
2. **Engage Every Business Owner You Know.**
You likely have friends who own businesses. Begin with those you regularly visit, like dentists, barbers, or favorite local eateries. When they reply, tell them it costs $500 for a one-time SEO boost. If you’re hesitant about pricing, start lower; however, Eric secured his first sale for $1,300 without prior experience.
3. **Set Clear Expectations.**
Promise to “boost your ranking in Google Maps and Apple Maps within three months” and “enhance customer activity.” Notice that Eric doesn’t guarantee "more leads"—restaurants desire customers, barbershops seek appointments, and the term “customer activity” applies universally.
### What You’re Actually Providing
The one-time SEO boost includes several vital elements:
- **Google Business Profile Optimization**:
- Claim the profile (if it’s unclaimed).
- Revise the description to focus on customer benefits rather than company history.
- Correct the service area (many businesses mistakenly set it to “United States” or place it in the Pacific Ocean).
- Populate all detail fields: parking, accessibility, veteran-owned, etc.
- **Content Creation**:
- Request 24 images of their business, staff, and behind-the-scenes moments.
- Utilize AI to provide 12 social media posts about their business.
- Post one image weekly for 12 weeks on their Google Business Profile.
- **Results Tracking**:
- Use Local Falcon ($29/month) for ranking reports and heat maps.
- Capture before-and-after screenshots to demonstrate results.
- Provide monthly reports showcasing improved standings.
### The Necessary Tech Tools
Eric keeps things straightforward with the tools:
- Local Falcon – $29/month for ranking reports and heat maps.
- Stripe or PayPal – For payment collection (ensure payment processing isn't a barrier).
- AI tools – For rewriting descriptions and creating social posts.
- Sam Sarsten’s course –





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$500 for Each Client Monthly: Creating a Six-Figure Local SEO Side Business - Side Hustle Nation
Discover how Eric Dingler established a six-figure local SEO agency. Follow his detailed blueprint for assisting businesses in achieving high rankings on Google Maps.