$300-$1,000/month: Earning Through Renting Websites? Creating Steady Income with Basic, Local Websites - Side Hustle Nation

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      In this case, there’s no equipment to purchase, no delivery logistics to manage, and no tenants damaging your property, which results in considerable profit margins. John Michael from TownRankSEO.com embarked on this venture just this past February. As a dedicated listener of the Side Hustle Show, he recently began creating and renting out straightforward local websites. Websites are akin to digital real estate, and if the site is well-placed — specifically, if it ranks highly on Google — it can hold considerable value for the right tenant.

      Listen to Episode 693 of the Side Hustle Show to discover:

      - How to identify profitable local niches for website rental

      - Strategies for swiftly building and ranking these sites

      - Innovative methods to connect with business owners seeking leads

      - Unforeseen SEO consulting opportunities that arose

      If you're interested in more information, check out Website Rental Coaching.

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      **50+ Rank and Rent Niches**

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      **Understanding the Website Rental Business Model**

      John’s strategy was inspired by earlier episodes featuring Luke Van De Veer’s website rental coaching and success stories from students. The idea involves creating local service websites that rank well on Google and then leasing them to business owners needing additional customers.

      For instance, John developed a website focused on gravel driveways in a California city. After achieving a good ranking on Google, he began to receive leads from individuals searching for someone to install a 700-foot gravel driveway (approximately a $20,000 project). John aims to identify one quality contractor per site and rent the entire lead flow to them for a monthly fee. Initially, he might sell individual leads while establishing relationships. However, the ultimate goal is to generate passive income — the contractor pays a monthly fee and receives all leads generated by the site.

      John utilizes CallRail to monitor phone calls and can even redirect calls directly to his tenant once the relationship is established, allowing him to step back while still earning monthly rent.

      **Identifying Profitable Niches: The Research Methodology**

      John evaluates around 14-15 criteria when selecting niches, but here are the primary factors he considers:

      **Population Sweet Spot**

      John noted that Luke recommends focusing on cities with populations between 40,000 and 400,000. You don't want an area that's too large (overly competitive) or too small (insufficient demand).

      **Competition Analysis**

      John examines the top three businesses on Google Maps for his target keyword. If the leading business has 130 five-star reviews, the second has 49, and the third has 68, that’s likely too competitive. Conversely, it represents a prime opportunity if these businesses lack websites.

      **Search Volume Research**

      Using tools such as SEMrush, John seeks out at least 1,000 monthly searches for the main keyword at the national level. However, he also relies on common sense — a city with 150,000 residents certainly requires plumbers and concrete services, regardless of the precise local search volume.

      **Business Availability**

      The niche must have a sufficient number of local businesses to partner with. If only one or two providers exist locally, your options become limited if your first choice falls through.

      **The Four Foundations of Ranking Local Websites**

      Once John identifies a viable niche, he concentrates on what Google favors for local rankings:

      1. **Website Design and Technical Performance**

      The site should load quickly, function well on mobile and desktop, and be technically sound. John keeps it straightforward — a simple, effective site outperforms a complicated one every time.

      2.