How to Create a Lucrative Online Directory - Side Hustle Nation

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      Imagine being able to create a website that generates thousands per month in relatively passive income while traditional SEO faces challenges. This is precisely what Frey Chu accomplished with his directory-style websites. While content sites based on articles have struggled due to Google updates, directory sites have remained unaffected by these fluctuations, continuing to generate that elusive semi-passive income online.

      Frey launched his first directory in the thrifting niche and within six months realized it was attracting 1,000 visitors a day. He swiftly monetized it through ads, earning $1,200 in his first month with minimal effort.

      Currently, Frey earns several thousand dollars each month from his directory portfolio at ShipYourDirectory.com and teaches others how to mirror his success.

      Tune into Episode 692 of the Side Hustle Show to learn:

      - How to identify profitable directory niches using data-driven research

      - Where and how to gather extensive location data efficiently

      - Effective monetization strategies beyond just display ads

      - Marketing strategies that are successful for directory sites

      But first, here's your free download:

      100+ Low-Competition Directory Ideas

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      Why Directory Sites Are Flourishing While Blogs Are Struggling

      People typically don’t turn to ChatGPT for queries like “barbers near me” or “daycares in Austin.” Local SEO functions differently from informational content, and the repercussions of selecting the wrong local business are too significant for users to rely solely on a basic AI prompt.

      As Frey explains, “When it comes to daycare, you’re trusting strangers with your child. I won’t just use ChatGPT for ‘Where are the nearest daycares?'”

      There’s also the aspect of price sensitivity. You may reach out to 10 different service providers and receive quotes that vary widely.

      Your directory serves as a hub that centralizes this information, simplifying the comparison-shopping process.

      The Business Model That Meets All Criteria

      Frey’s breakthrough occurred during a particularly challenging time in his entrepreneurial journey. He was shutting down a shoe business and feeling “very depressed” and at a “low point.”

      During this time, he clarified what he truly desired from a business. Frey aimed to find a business that met five specific criteria:

      - Scalable

      - Affordable to launch

      - Remote (no physical inventory or warehouses)

      - High margin

      - Sellable as an asset

      He identified two paths: Software-as-a-Service (SaaS) or websites. Given it was pre-ChatGPT and he didn’t have coding skills, SaaS felt unattainable. This left him with websites, but specifically directory sites.

      Directory sites fulfill every requirement. Once established and ranking, they need minimal ongoing maintenance while consistently generating revenue through various streams.

      The Personal Connection That Fueled Success

      Frey’s selection of the thrifting niche wasn’t arbitrary. He had spent the prior year flipping items from flea markets and garage sales, covering his rent through resales. “It was the most enjoyable side hustle I’ve ever had, for sure. The thrill is unparalleled,” he states.

      This personal experience provided him invaluable insights into what thrift store shoppers and resellers genuinely wanted. It wasn’t just basic information about stores; they also sought details on when new inventory arrived, which stores had the best selections, and tips for uncovering valuable items.

      Finding Your Profitable Directory Niche

      Frey advocates for a 70% data-driven and 30% passion-driven approach when selecting a niche. The data ensures genuine demand and potential, while the passion aspect keeps you engaged through inevitable challenges.

      The Data Component (70%):

      - High search volume keywords with low competition

      - Keywords with monthly search volume between 10,000 to 40,000 are ideal

      - A clear “bounty” – an existing successful directory that is