8 Methods Real Side Hustles Are Leveraging AI to Increase Earnings

      Side Hustle Nation focuses on enhancing your personal profitability, often collaborating with companies aligned with this mission. If you register or make a purchase through our partners’ links, we may receive compensation—without any additional cost to you. Learn more. How are genuine side hustlers and entrepreneurs utilizing AI to work more efficiently, conserve time, and increase earnings?

      Last month, I queried Side Hustle Nation email subscribers: “In what ways are you employing AI in your business?” The replies were impressive, highlighting eight essential areas where entrepreneurs are utilizing artificial intelligence to grow their side hustles.

      Tune into Episode 677 of the Side Hustle Show to learn how Side Hustle Nation is leveraging AI to:

      - Accelerate content creation and marketing

      - Secure strategic business coaching on demand

      - Develop and design profitable digital products

      - Automate workflows to save hours of manual labor

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      1. **Content Creation**

       Content Generation

       Jayne Havens (Center for Pediatric Sleep Management) utilizes AI to generate rough drafts for social media posts and email newsletters, as well as to outline her Becoming a Sleep Consultant podcast. She inputs a few bullet points into ChatGPT and requests suggestions for flow or interview questions. A positive twist: Someone discovered Jayne’s sleep consultant certification course after asking ChatGPT for course recommendations, which pointed them to her program. “It provides me with a rough draft, so I'm not starting entirely from scratch,” she stated.

       Akila Palaniswami (Pattupleats.com) employs Uber Suggest’s AI Writer for SEO-friendly blog structures, then writes the content herself. Her workflow includes:

       - Using Uber Suggest AI Writer with keyword research for content ideas

       - Asking AI to generate blog titles and subheadings for an SEO-optimized outline

       - Composing the actual content under each subheading in her own words

       - Editing with the Hemingway App (aiming for a readability score below 8)

       - Repurposing the same content into social media carousels and newsletters

       “I’ve received compliments about how easy my writing is to read and digest on LinkedIn and Medium,” she noted.

       Kathleen Celmins (Glow Social) has built an entire platform around AI to address a pain point for local businesses. They utilize AI to provide daily content ideas and voice-matched posts specifically tailored for service businesses such as dentists, real estate agents, and home service professionals. “We’re not just generating generic AI content; we’re leveraging AI to create authority-building posts that resonate with each client’s distinct brand voice,” she shared. Their strategy saves users 5–10 hours weekly on social media management while ensuring a robust and consistent online presence.

      2. **Marketing, SEO & Discoverability**

       You’ve developed your content. Now, how do you attract attention to it?

       Marie McMahon (JPHandyWoman.com) utilizes AI to craft sample testimonials for existing customers. She incorporates personalized information into prompts like: “Please write a positive testimonial for a recurring home maintenance business written by a busy doctor with two young kids…” When she sends testimonial requests to clients, she includes the AI-generated sample. Due to its personalized nature, customers often think, “This is totally me!” and copy it into Google My Business or other review platforms.

       Brooke McMichael (BlueWillowEmbroideryDesigns.com) enhances her Etsy listings using AI-generated titles, descriptions, and tags for improved SEO. Her process includes:

       - “Generate an Etsy title for my listing of X, ensuring it’s SEO-optimized”

       - “Provide a two-sentence listing description based on the titles and keywords”

       - “Provide 13 tags based on the description and title, separated by commas, ensuring tags are under 20 characters”

       Courtney Stich (Cside Creatives – Pinterest Marketing) utilizes ChatGPT to craft SEO keyword descriptions for Pinterest pins. Her prompt structure involves:

       - “Create an SEO keyword pin description for [topic]. Include highly targeted keywords like [keyword 1], [keyword 2], [keyword 3], etc., and also add a CTA that states [your call to action].” ChatGPT frequently highlights keywords in the output and suggests additional hashtags relevant to those keywords.

      3. **Business Strategy, Decision-Making & Personal Development**

       *Business Coaching & Strategy*

       Doug Collins (homebusinesstaxsecrets.com) adopts AI as a strategic business coach to brainstorm ideas, outline launch strategies, and conduct SWOT analyses. He prompts ChatGPT to act as a strategic business coach, possessing in-depth understanding of his business, market, and ideal clients. He also has it